The pouches get moister the longer you have them in the lip, and the moister they get, the more comfortable they get!  The flavor is mild, well balanced, and gentle.

You'll notice these are quite flat and dry in terms of appearance; they don't look like most other pouches!

The aroma is a mild smell of mint.  It's not overly sweet, which is a nice surprise!  I also didn't notice much of a cooling/tingling presence in the lip with this one, either.